Foo Fighters Magazine Advert Analysis

Foo Fighters Greatest Hits

The title is in a very simple font but stands out a lot in the advertisement, there is something strange occupying the letters ‘O’, ‘G’ and ‘E’. It appears to be lighting and from this use of font connotes the idea of power and strength. The title and subtitle is all in caps lock so again this can be related to the idea of strength and being on top. There is the use of 3 main colours, black, red and grey and the contrast of these colours makes it stand out. The title is more visible and the reader focuses more on the logo. The logo is placed in the centre of the album cover and it’s an unusual technique to use as most covers and magazine advertisement show the artist in order to promote them, but in a way this technique is very useful because it is not like many others so it is likely to attract a wider audience as well as their established fans. The use of red and black makes the logo even more noticeable and puts more focus on the brand. In the background is what seems to be some sort of plan, possibly a fighter jet plane. The grey background works well with the title and logo colours, fighter jets are associated with war and from this it reinforces the idea of strength and power. The logo is plastered on the jet so it denotes the jet fighting for them, as well as this the bolts connote toughness being ‘hard’. The use of red also supports its theme as red relates to blood, fighting and victory.
The use of the subtitle ‘Greatest Hits’ appeals to readers as it displays their established successful songs and makes it the highlight of the album, something worth purchasing as soon as it comes out. There is the production team logo on the bottom as well as date of release; the date of release is then presented with ways of purchasing and getting hold of the album. All the ways such as CD, CD/DVD, LP, DOWNLOAD. As well as this it has the highlight of the album, so a few well known songs are displayed in order to gain viewers and remind them of what good songs the Foo Fighters produce.
The magazine ad is very simple but has a lot of denotations which connote its dominance and supremacy over other bands, justifying why it is by displaying some of its famous well known songs. The idea of having a logo could be possibly added into our advertisement. Maybe our motif could be the logo, so in terms of going round and round a ring could be placed in the middle, this is something I will discuss with my colleague Josh.